94% of consumers research products online before making a purchase. Digital or online advertising can help you stand out from your competition. With targeting tools to help you reach your best customers, online ads can definitely deliver a big bang on a small budget.

This guide provides:

• A landscape overview: Information about online advertising options for Canadian local businesses

• The lingo: Definitions of frequently used terms

• A checklist: An explanation of what you’ll need to get started

This guide is great for anyone considering online ads to grow their business and connect with more customers online. Even if you’ve already dipped your toe in the water, this guide is filled with useful tips to help you use your advertising dollars wisely.