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Learning Centre

Find out more about digital marketing and discover innovative ways to make your business thrive in the new neighbourhood.

Canadian Local Business Guide: Getting Started with SEO

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Canadian Local Business Guide: Getting Started with SEO

SEO stands for Search Engine Optimization. It’s how your website gets traffic—for free—from the results pages on major search engines. When someone does an online search, you want your business to list as high as possible on the search results page so you can get more clicks and get more customers. SEO is the key to making that happen.


This guide provides:

  • A landscape overview: Information about how Search Engine Optimization works

  • A checklist: A list of practical tips for getting started with SEO

  • Best practices: Helpful advice for achieving great SEO results for your business


This guide will give you the tools you need to help your business appear better in search results.  Since most consumers research online before making any purchases, it’s essential that your business’ online presence is optimized for search engines. 

Become knowledgeable about SEO, download this free guide now!

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