In the search engine marketing world, PPC stands for pay-per-click advertising. It’s one of the most successful online strategies out there, offering the best returns for small businesses. Are you thinking about starting a PPC campaign for your business? How much should you budget? What are the benefits? We’re here to help answer these questions.
This guide provides:
A landscape overview: an introduction to PPC, common marketing terminologies, and some pros and cons of PPC.
Tips for getting started: some pointers to help you plan your PPC strategy.
Budgeting your ads: a step-by-step process for budgeting your PPC ads, and some additional tips for budgeting social ads.
With this guide, you will gain practical advices for creating better PPC ads and ultimately reach more customers and drive profit.