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Find out more about digital marketing and discover innovative ways to make your business thrive in the new neighbourhood.

Local Business Guide: Top PPC Mistakes

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Local Business Guide: Top PPC Mistakes

Pay-per-click (PPC) advertising is one of the most successful online strategies out there, because it offers great returns for small businesses. While PPC is an extremely efficient and effective advertising vehicle, it can also become super expensive if the wrong people are clicking on your ads. Here, we provide you with some background and top mistakes people make with their PPC campaigns, so you can avoid them and drive quality traffic to your site.

What’s in this guide:

  • Getting started: An intro to PPC advertising with some really great tips to help you get started.  

  • The mistakes:  Learn the mistakes of PPC campaigns which include campaign setting, keyword, and copy mistakes.

  • Pros and cons: Some insights about what’s good and bad about using a PPC ad.  

  • The lingo: Digital marketing terminologies that you should be familiar with.  

With this guide, you’ll learn what it takes to create a successful PPC campaign and achieve your online marketing goals.  

 

So what are you waiting for? Download this free guide now!

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