All FAQ

Mobile Priority Placement

  • I know a lot of people use smartphones, but how important is mobile advertising for my type of business.
    There is no question that mobile search in Canada is sky rocketing!
    • Local business searches on mobile devices have doubled in less than a year! 
    • 4 out of 5 consumers use mobile to shop 
    • 3 out of 4 smartphone users use their mobile devices to get directions and location information 
    • 2 out of 3 smartphone users use their mobile device to find a business to make an in-store purchase 
    • Our Yellow Pages mobile app has been downloaded over 3.9 million times making it one of the most popular productivity apps in Canada 
    • Currently over 30% of all YellowPages.ca searches are performed via a mobile platform 
    • Adding mobile placement to your online placement program can generate 30% more clicks and calls to your business 
    Your Media Account Consultant can help you decide how best to incorporate mobile into your overall digital marketing strategy.
  • How do I download the Yellow Pages mobile app to my smartphone?
    To download our Apps, simply text "YPAPP" to 411411 or visit yellowpages.ca/mobile on your desktop
  • I understand that mobile is important, but why partner with Yellow Pages?

    Yellow Pages Group is Canada's mobile leader – with over 4.7 million Yellow Pages mobile application downloads. Plus we own and operate other mobile shopping apps such as Restaurantica, RedFlagDeals, ShopWise and more. 

    Not to mention, Yellow Pages Group has won prestigious mobile awards – such as the coveted "Best in Mobile" award at the 2011 Digi Awards for location-based services in Canada and recognition as among the Top 25 All-Time Free Apps on the Canadian iTunes App Store. But the most important reason to partner with Yellow Pages Group is that our mobile advertising solutions deliver results. Ask your media account consultant to show you how mobile can help your business generate more calls.

  • How can Yellow Pages Group help my business be found on mobile?

    Your Yellow Pages business listing automatically appears on the Yellow Pages mobile application. Any content that appears on your Yellow Pages online profile (such as business details, descriptive text, website link, photos, videos, map and directions, and ratings and reviews) will also appear on your mobile listing. 

    Adding mobile placement to your online placement program will generate an average of 30% more clicks and calls over and above your regular online program. YPG offers two options: 

    1) With our Mobile Sponsored Placement Prestige, you can secure the top placement positioning on mobile search results including engaging business information to be a leader on our popular mobile platform. You will share exclusive access to the first place position on a rotational basis – appearing for 1 in 6 searches or more.
    Critical business information to engage users is also included: your business logo, 30 character tagline on the search results page, complete business details, descriptive text and photo gallery on your business profile, as well as the opportunity to promote a compelling deal to attract customers.
    This content can help generate as much as 30% more click-through engagement.

    2) For a more modest investment you can choose our Mobile Placement Leader to secure the fifth place positioning on mobile search results. Your listing will appear in the 5th place on a rotational basis with other Mobile Placement Leader advertisers.

  • What do I get with a Mobile Sponsored Placement Prestige product (MOS)?
    Achieve ultimate visibility and maximize your qualified leads from mobile searchers. Appear in the top position for 1 in 6 searches (or more often) in your market & business category. With your MOS you get:
    • Premium positioning
    • Convenient click-to-call button
    • Enriched content on the search results page such as business logo & tagline text 
    • Enriched content on the business profile page such as business details, descriptive text, website link, photo gallery, as well as standard content such as maps and directions, ratings and reviews 
    • Access to other existing paid content of the business profile page such as video or digital ads
    • The option to add a deal to your business profile along with a deal icon on the search results page
    • Digital performance reporting from Yellow Pages™ Analytics
  • What are the benefits of a Mobile Sponsored Placement Prestige product (MOS)?
    The benefits of Mobile Sponsored Placement Prestige are:
    • Maximum exposure – appear in the top position in rotation for 1 in 6 searches or more 
    • Exclusivity – limited to six advertisers 
    • Ranking is not dependent on location of your business. It provides an opportunity to enjoy premium exposure in all the markets you service
  • Where is my Mobile Sponsored Placement Prestige product going to be displayed?

    Businesses with a Mobile Sponsored Placement Prestige product (MOS) will appear in the top position for relevant search results on the mobile Yellow Pages platforms. Depending on how many MOSs are sold, the business will appear at the top for at least 1 in 6 searches with the potential to appear every time if you are the only advertiser. Businesses can purchase up to 3 MOS per market and heading to increase the frequency of appearing in the top position. 

    Bonus appearances. In addition to position #1, MOS advertisers will also benefit from bonus appearances that will be displayed in the search results as a user scrolls further down (approximately every 14 listings will deliver another MOS). In some cases they will also appear on the profile pages and search results for other businesses when there is little content or few results in order to enhance the user experience.

  • What do I get with a Mobile Placement Leader product (MOL)?
    Achieve premium visibility and maximize your qualified leads from mobile searchers. Appear in the 5th position on a rotational basis with other MOL advertises in your market & business category. With your MOL you get:
    • Premium 5th place positioning
    • Convenient click-to-call button
    • Enriched content when a user clicks through on business profile page such as promotional text and a logo 
    • Quick access to your other existing Business Profile content such as a website link, videos, photos, maps and directions
    • Digital performance reporting from Yellow Pages™ Analytics
  • What are the benefits of a Mobile Placement Leader (MOL)?
    The benefits of Mobile Placement Leader are:
    • Premium exposure – guaranteed visibility in position #5 in rotation with other MOL advertisers 
    • Unlimited inventory means you always have an opportunity to increase your visibility on mobile 
    • Ranking is not dependent on location of your business. It provides an opportunity to enjoy premium exposure in all the markets you service
  • Where is my Mobile Placement Leader product going to be displayed?

    Always in position #5. Your Mobile Placement Leader will always appear in the 5th position of the relevant mobile search results – regardless of the mobile device or whether a consumer accesses the mobile web or our Yellow Pages app. 

    Different devices and platforms. Because there are so many different types of smartphones it is next to impossible to guarantee that the fifth search result will always show on the initial screen of the results. Here are a few of the most common scenarios:

    • A little over half of our Yellow Pages mobile searches are preformed via mobile web– meaning they have not downloaded our Yellow Pages mobile app and search YellowPages.ca using their mobile browser. In these cases, the 5th position will appear upon scrolling down a bit (the first screen of results will show 4 positions)
    • The rest of Yellow Pages mobile searches are conducted on one of our Yellow Pages mobile apps. On the two most popular smartphones (iPhone and Android) MOLs will appear on the first screen of results due to their larger screen sizes. This means 90% of Yellow Pages searches conducted on a Yellow Pages mobile app will show the MOL on the first screen of results (the notable exception being all but the newest Blackberry devices) 

    Bonus appearances. In addition to position #5, MOL advertisers will also benefit from bonus appearances that will be displayed in the search results as a user scrolls further down (approximately every 15 listings will deliver another MOL). In some cases they will also appear on the profile pages and search results for other businesses when there is little content or few results in order to enhance the user experience.

  • How can I get the most out of my mobile placement products (Mobile Sponsored Placement Prestige and Mobile Placement Leader)?

    Purchasing an MOS or MOL is necessary in order to be found by customers searching for your products/services. Once a customer has found a list of businesses who can service their needs, they are looking for additional information on which one to choose. The best way to optimize your investment and to be selected more often is to ensure your business profile has as much content as possible enhance your listing. 

    Our MOS product includes a Virtual Profile. This will add all the pertinent details a customer needs to make a buying decision. Other ways to add more interest and engagement is to add a video or encourage your customers to post ratings and reviews on your profile.

  • How long are the mobile sponsored placement contracts?
    Mobile sponsored placement products are available in 12 months contracts.