All FAQ

Online Priority Placement

General

  • What is included with the Placement Products?
    Our advertising solutions include five different levels of placement. Different levels are designed to accommodate varying budgets and needs. The levels, in order of cost and benefits, are: Guaranteed Sponsored Placement , Sponsored Placement , Local Leader Plus, Local Leader  and Local Presence . 
  • How long are the Placement Product contracts?
    • Guaranteed Sponsored Placement  – 12 months
    • Sponsored Placement  – 12 months
    • Local Leader Plus  – 3, 9 or 12 months
    • Local Leader  – 3, 9 or 12 months
    • Local Presence  – 12 months 
  • How can I tell if my Placement Product is generating leads?
    All Placement Products come with reporting. Once you log in to your online report, you have access to very detailed information. For example, we tell you how many of your customers have:
    • Seen your listing on yp.ca and other YPG online properties / partner sites
    • Visited your profile page
    • Clicked on your listing
    • Interacted on your profile page. For example, did they watch your video, go through your photo gallery, and/or visit your website.
    • How many phone calls were generated exclusively from your yp.ca advertising (Call Tracking included with Guaranteed Sponsored Placement and Sponsored Placement products for free)
  • Where is my Placement Product going to be displayed?
    All Placement Products will be displayed on yellowpages.ca. You also have the opportunity to be found on major search engines like Yahoo, Bing and Google and partner sites such as Canada411.ca, Canpages.ca, as well as many others.
    Your listings will also be displayed on our yp.ca mobile application within the organic search results.  To obtain primary placement on our mobile application, please visit the Mobile Placement Products.
    Since we have opened our API (merchants' database) to all developers, your listing will appear on many other mobile applications that have been designed using our database of merchants and approved by YPG. 
  • How can I get the most out of my Placement Product?
    Purchasing a Placement Product is necessary in order to be found by customers searching for your products/services. Once a customer has found a list of merchants who can service their needs, they are looking for additional information on which one to choose. The best way to optimize your Placement Products, and be the merchant selected, is to enhance your listing with our Virtual Profile. This will add all the pertinent details a customer needs to make a buying decision.

Guaranteed sponsored placement

  • What are the components of the Guaranteed Sponsored Placement product?
    Guaranteed Sponsored Placement includes:
    • Logo 
    • Website link
    • Promotional text
    • Location list expand link 
    • Unique map push pin (address required) & map expand link
    • Business details – list your hours of operations, the brands you carry, the services you provide, and describe what makes your business unique
    • Photos
    • Video / Photo expand link (Pictures and/or Video product required) 
    • Call Tracking – Unique phone number
    • Reporting (impressions + clicks + calls)
  • What are the benefits of the Guaranteed Sponsored Placement product?
    The benefits of Guaranteed Sponsored Placement are:
    • Maximum exposure – guaranteed visibility in top three results 100% of time 
    • Exclusivity – limited to three advertisers 
    • Non-geo – opportunity to dominate all the markets you service 
    • Call Tracking – a unique phone number will tracks how many times your phone rings as a direct results of your yp.ca advertising
    • Get noticed even when they're not thinking of you with additional exposure on the business profile pages of non-ads in the same category
  • What is the Guaranteed Sponsored Placement product?
    Our most effective placement; it allows you to protect market share and dominate with top placement for your keywords & market. It is designed for businesses needing to attract attention in a highly competitive market and heading with a significant budget. 

Local leader

  • What is a Local Leader product?
    This level helps your business rank higher than some of the local competition and attract more local customers. It is for businesses needing to be represented in their primary market and keywords; however, the market is much smaller and/or the competitive landscape is much less crowded. Ideal for entry-level advertisers who want to attract attention in a smaller heading or market. 
  • What are the components of a Local Leader?
    Local Leader includes:
    • Logo
    • Website link
    • Reporting (impressions + clicks)
  • What are the benefits of the Local Leader product?
    The benefits of a Local Leader are:
    • Be represented in your market
    • Get exposure on the search results pages and increase opportunities for local leads 
    • Appear ahead of other local advertisers in your market 
    • Branding on the search results pages

Local leader plus

  • What are the components of a Local Leader Plus product ? 
    Local Leader Plus includes:
    • Logo 
    • Website link
    • Promotional text
    • Location list expand link 
    • Reporting (impressions + clicks)
  • What are the benefits of a Local Leader Plus product? 
    The benefits of Local Leader Plus are:
    • Be competitive for your keywords & market 
    • Priority placement ahead of other local advertisers
    • Stand out and increase your leads from your local market
    • Branding on the search results pages
  • What is a Local Leader Plus product?
    This places your business among the top results for your market, helps you beat out the local competition and attract more local customers. The Local Leader Plus product is designed for businesses that need to be competitive in their primary market and keywords. The competitive landscape is less crowded but you still need to attract attention with a smaller budget. 

Local presence

Sponsored placement

  • What are the components of the Sponsored Placement product?
    Sponsored Placement includes:
    • Logo
    • Website link
    • Promotional text
    • Location list expand link
    • Unique map push pin (address required)
    • Business details – list your hours of operations,the brands you carry, the services you provide, and describe what makes your business unique
    • Photos
    • Call Tracking – Unique phone number
    • Reporting (impressions + clicks + calls)
  • What are the benefits of the Sponsored Placement product? 
    The benefits of Sponsored Placement are:
    • Guaranteed visibility in top six results, 33% (or more) of the time 
    • Limited inventory – only nine advertisers (or less)
    • Non-geo – opportunity to dominate all markets you service 
    • Get noticed, even when they're not thinking of you, with additional exposure on the business profile pages of non-ads in the same category
    • Call Tracking – a unique phone number will tracks how many times your phone rings as a direct results of your yp.ca advertising
  • What is a Sponsored Placement product?
    Our second best placement lets you rise to the top and stand-out, as well as protect market share for your keywords & market. Sponsored Placement products are for businesses needing to attract attention in highly competitive headings and markets.