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Find out more about digital marketing and discover innovative ways to make your business thrive in the new neighbourhood.

The Google AdWords Auction: Small Business Guide

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The Google AdWords Auction: Small Business Guide

Are you ready to create Google online ads? To do so, you’ll have to bid for specific search terms in the Google AdWords Auction so that people can find your ads in their search results.  Google ranks your ads and determines the cost for each ad click based on a number of factors. Understanding these factors helps you create a more effective ad so that you can connect with more customers, for less.

 

In this guide, you’ll learn about:

  • How ranking works: Discover how Google determines the ranking of your ad so you can create a more successful ad campaign.

  • Keyword research 101: Learn how finding the right keywords will help you appear more frequently in search results.

  • How much will you pay: Understand how your cost on ad spending is affected by your Quality Score.

This comprehensive guide will help you better understand the Google AdWords Auction so you can create a successful Google AdWords campaign.  

 

Don’t wait! Download this free guide now!

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